Advertising Specialties and Identification Products

asi/ 47515                                                   dmia/ 006176

A. Windows or Macintosh Computer Generated Vector Artwork

General Guidelines: Artwork is to be created as a vector based image (designs made up of curves and outlines). Macintosh generated files should be saved for PC. Artwork should stay 1/8" from the edge or continue past the edge 1/8" if the imprint will bleed. If two colors touch, the light color should bleed under the dark color by 1/32". Create a white layer when printing white on clear.

Preferred Programs: 
a) Adobe Illustrator - version 10 or below - Convert text to outlines.
b) CorelDraw - version 12 or below - Keep colors as spot. Send all support files. Convert text to curves.

Font Information:
Convert text to paths, curves or outlines (vector based art). Be sure to list all font names used.

Accepted Programs and File Types:
EPS - Illustrator - Save as Illustrator EPS
Quark XPress - Save page as EPS
TIFF - Photoshop file saved as a 300 dpi grayscale at actual size
PDF - File must contain: vector art, high resolution (300 dpi) gray scale images for halftones, fonts converted to outlines or curves.

B. Four-color Process Guidelines

If artwork contains half tones or process work, please submit with images to size at 300 dpi or higher sent as TIFF, Bitmap or Photoshop (version 5.5).

Digitally created process images should be created in or converted to CMYK (cyan, magenta, yellow, black) format. We do not accept RGB (red, green, blue) format.

Both created and scanned images must have a resolution of 300 dpi or higher at final print size. Resolution cannot be simply increased in the program if working from a low resolution file.

Scanned images cannot be manipulated. Text logos, borders, etc. should be created in a drawing/layout program such as Illustrator or CorelDraw.

Convert all text to paths, curves or outlines.

Four-color process printing is for reproducing detailed, photo type images. An image with large solid color areas is best produced using spot color inks.

Spot colors should be used in addition to the process image when color is critical such as company logos, text or border. Large coverage background may also require a spot color. All spot color information must be defined in the file using Pantone colors.

Small text outside the image area: If text color is anything except black and the size is smaller than 14 point bold, it should be run as a spot color for registration purposes.

Black text 55 point or larger and large coverage areas should print as spot black.

For small black text, fine lines or details within an image, set black to overprint (no knock out).